Showing posts with label publishing book. Show all posts
Showing posts with label publishing book. Show all posts

Thursday, October 9, 2008

Why the Editor is NOT the Enemy

Why the Editor is NOT the Enemy
by: Mridu Khullar


They can be mean, unethical and downright unprofessional. But not all editors fit that bill. In fact, most editors would rather give you money that take it, make no changes than rewrite whole pieces two hours before deadline, and accept every piece of crap than start their mornings sending out rejection slips. But step into an editor’s shoes, and you’ll know why that’s not only hard, it’s just plain impossible!

Here are the most common complaints writers have, and why editors aren’t always guilty of them.

Completely Changing your Work

An editor I frequently work with was in distress. One of her regulars had just written to complain about his perfectly brilliant beginning being chopped off. “They sometimes don’t get our style,” she told me over lunch. “We need more quotes, we put them in. We need a stronger beginning; we change it. There’s nothing much I can do about it. It’s the way we work.” But while this editor was very forthcoming about her reasons, and gave the writer an explanation, you’ll usually get no further correspondence. That doesn’t mean that they don’t understand the anguish you go through. But they’ve got word limits, voice and style limitations and a dozen other factors to keep in mind. And they simply don’t have the time to offer explanations to each writer.

Paying Less or not Paying at all

Most writers believe (or are led to believe) that editors just don’t want to dish out the cash. Sure, if they’re running a small business from home and can hardly pay their bills, they probably won’t. But editors in big offices don’t really care whether you earn $100 or $1,000. After all, they’re not the ones paying from their pockets!

I was in a publisher-editor meeting the other day, and one common concern was raised—why weren’t suppliers (including freelancers) paid on time? A complaint unanimously raised by… editors!

An important thing to remember is that while it may appear so to us, editors aren’t really the ones calling the shots all the time. That’s the publisher’s job. So hating the editor’s guts won’t get you anywhere. While some editors may be creeps, most of them are on your side! So, if you want more money, just ask for it. Chances are the editor is the only one who can help you get it.

Not Responding

They’d love to, you know. But there’s only so much they can do. And while each e-mail you send will determine where your next paycheck comes from, an editor will get paid regardless of the number of queries rejected. Their job is putting together quality content. No one’s going to promote them for being nice to freelancers. It’s a simple matter of priorities. And when the choice is between finishing up the issue and answering yet another freelancer’s query, get real—the editor will finish up and go home.

Killing Articles

We tossed a coin. The losing editor would have to tell the freelance writer that his article had been killed. That too after we asked him to send us a dozen writing samples, come up with a dozen off-beat ideas, get a feel of our style and send us a 600-word piece. We’d even negotiated the price. It would have taken him at least a day’s work, if not more. We felt cruel, but decided that the guy had potential for future assignments.

I lost the toss and sat down to draft the e-mail. I explained at length how our policies had changed, told him that we’d be willing to give more assignments and even added a touch of humor. But the writer was obviously blinded. He thought of me as the devil. And by doing so, he’d just lost a perfectly good opportunity for more assignments.

Editors aren’t out to take advantage of freelancers or make their lives miserable. In fact, if you get to know them a little, you’ll find that they’re often a very friendly bunch. Stop looking at your editor as the enemy, and you might just find a friend.

About The Author

Mridu Khullar is the editor-in-chief of www.WritersCrossing.com, a free online magazine for writers. Sign up for the free weekly newsletter to get a complimentary e-book with 400+ paying markets. Also check out her e-book, "Knock Their Socks Off! A Freelance Writer's Guide to Query Letters That Sell," available at http://www.writerscrossing.com/queries.html
>>Read more...

Wednesday, October 8, 2008

The Recipe for Getting Published

Really interesting :D

The Recipe for Getting Published
by: Mridu Khullar


Got talent but no clips? Here's the recipe for getting published...

* Procrastinating

When you've finally decided you have to put into writing the fabulous idea that just struck, you enter the first phase of the writing process. "I'll start tomorrow," "I'm not inspired yet" and "I just don't have the time" are some of the phrases that will form a part of your vocabulary. When you've incorporated them into your daily lifestyle, you're ready to enter the second phase.


* The Blank Screen

You sit in front of your computer, usually without a clue to what you're supposed to be doing. You stare at the blank screen constantly without blinking. You may take short coffee breaks or a walk, but you still make it back to where you started. Type a few lines of crap, then erase. Repeat this process a number of times, and proceed.

* Feeling Guilty

Now you begin to wonder what kind of a writer you actually are. Your love for writing suddenly disappears and you make futile efforts to convince yourself that this was what you were meant to do. You know you're in this phase when you start considering other job options. When you've finally decided to quit writing, the next phase begins.

* Getting Over it

You inform your family and friends that won’t be writing any more and they do everything in their power to convince you otherwise. Sooner or later, you give in to the pressure and decide to write again. The time taken in this step can vary according to the intensity of your denial and the inability to land another job.

* Writing

In this stage, you finally manage to prepare your first draft. This may take several days, and in some cases, several years. But after this stage, you'll be back on track and the fears and anxieties of the earlier steps will slowly die out. Pat yourself on the back (if you can) or get somebody else to do it for you.

* Editing and rewriting

Read and reread your work so many times that you're totally sick of it, as you correct mistakes, improve the style and add important things. Now your writing is almost in its completion stages. But before you start flying again, you might want to come back on earth to complete the remaining steps.

* Showing off

You show your manuscript or article to your friends, family and neighbors asking for opinions on it. Try not to think about the check you'll be getting while they voice their thoughts. Some of you may want to hire professional help. In that case, opinions from friends and family don't count.

* Submission

Convinced that you have a winner, you approach the editors or publishers you're planning to submit to. Arm yourself with a good query and convince them to ask you to send in your work.

Caution: Editors have an uncanny habit of throwing things out the window. So, read the submission guidelines before making any moves!

* Desperately Waiting

A long process, but can vary depending on the cruelty of the editor. This phase could last from as little as a week, to more than a few months. Try to stay patient, and don't lose your cool. DO NOT send inquiries about your submitted work (at least for the first few weeks).

* Rejection

If you're new to writing, this stage will almost always have to be dealt with. If you're lucky enough to get accepted right away, you may skip the next step. This stage could lead to excessive drinking and spells of depression.

* Repeat

Repeat the submission and waiting steps as per requirement.

* Acceptance

You should be flinging your arms in the air and screaming at the top of your voice. Try not to scare the neighbors though. This stage is marked by a temporary spell of insanity.

* Getting published

When your work is published and you're carrying your work all over the place to tell people about it, you can be sure you've reached the final stage. This marks the final line. Now just sit back and enjoy!

About The Author

Mridu Khullar is the editor-in-chief of www.WritersCrossing.com, a free online magazine for writers. Sign up for the free weekly newsletter to get a complimentary e-book with 400+ paying markets. Also check out her e-book, "Knock Their Socks Off! A Freelance Writer's Guide to Query Letters That Sell," available at http://www.writerscrossing.com/queries.html
>>Read more...

Monday, October 6, 2008

Negotiating Right: Get What you Deserve

Negotiating Right: Get What you Deserve
by: Mridu Khullar


If magazine publishing worked like any other business, writers would fix their rates, and magazines would run around trying to hire the best writer in the lowest possible cost. Sadly, that’s not the case. In this bizarre business, writers trying to compete with each other not only have to prove their worth once, but again and again, and each time they want an assignment. You’ve got clips. You’ve written the perfect query. You’ll even deliver the best assignment. But then again, you’ll have to ask for more money and negotiate your way into getting what you deserve.

If you’re a writer whose only source of income is writing, then you have to negotiate. It’s the whole lifeblood of your business. Don’t get paid less simply because you didn’t ask. Don’t worry. You’re not going to sound greedy. You work hard, and you deserve to be paid for it.

When a magazine puts “pays $50-$700” in their guidelines, what can you do to be the writer that is paid in the higher range? If you’re a beginner, you probably won’t even think of getting into the high-paying slot. You’d think those places were reserved for the regular and the more experienced writers, right?

Wrong!

Admitted, regular writers are preferred, and their pay rates will usually be much higher than yours. But you don’t fall into that lower category because you’re a beginner; you fall into it because you fail to negotiate.

If you’ve got a sparkling query, an article proposal that the editor simply loves, and good writing skills that leave the editor craving for more, she’s not going to bail out on you simply because you asked for more money. In fact, she’ll be glad to arrange it for you. Not having a dozen clips on your resume does not entitle you to less pay. In fact, if you act like a professional, and give the editor what she wants, money won’t even be an issue.

Spot the Loopholes

Whenever you find a magazine that has a variable pay rate, be sure there’s room for negotiation. Why else would they have such a broad category? A very well known magazine mentions in their guidelines that they pay their writers anywhere from $50-$1000 based on experience and length of article. What I also noticed was that they’ve specified the length of pieces in their columns and departments. So, reading between the lines, I’m thinking—negotiation!

What about all those magazines that pay fixed rates? Do you just settle for what they have to give or is there room for something more? If you’re looking to be paid more, there’s a very remote possibility. However, there are other things that you can ask for. For one, there are rights. If you could use one piece in more than one publication, it would get you more money, though indirectly. Even so, another publication means another name added to your list of growing credits. Wouldn’t you much rather sell one piece to ten different magazines, than get paid only once? Other than increased pay, you’ve also added to your list of credits. That’s bound to bring in more money in the future.

Other than that, kill fees are a definite must. You don’t want to spend hours on your research, only to have your article removed off the publication list. You deserve payment for the time you put in. Talk to the editor about this before you’ve actually started the writing process. Normally, kill fees are around 20-50%. It’s very unlikely that you’ll get more even if you have a working relationship with the editor.

Another issue is payment on acceptance versus payment on publication. Magazines have very long lead times. In simple words, this means that there you could have to wait as long as six to eight months after acceptance to see your article in print. If you’re an international writer, the delay is even longer, sometimes leading to getting payments months after you’ve written the article. Do you really want to wait that long? Can you?

What else? Bios. Short blurbs after our names that could point to a website, have contact information or simply mark us as experts. A few magazines give them, but if they don’t, you could ask for one. Or you could ask for a bigger bio or a photo alongside. This is much easier to do if your article is appearing online. If the editor is unwilling to pay you more, this is your best bet.

If your article required a lot of traveling, phone calls, lunches or other expenses, ask the publication to reimburse it. There will usually be a limit to how much a publication will pay, but it should cover your total expenditure on writing the article. Send in the bills, appropriately marked, and you’ll be paid. If this clause isn’t mentioned in your contract, be sure to bring it up.

Finally, you want copies of the magazines. As many as you can get, actually. Most publications will give you two-three copies of the magazine or publication in which your work appears. If possible, ask for more. This is especially important for international writers who can’t buy copies of the magazine themselves.

Get it Right

If you’re like most writers, you’re a pro at writing emails with demands no editor dare refuse, but when it comes to negotiation in person or over the phone, you give in a little too soon. You know you could have got more, but you caved in before you could gather yourself to say, “I was expecting more.”

Negotiating is a whole other job in itself. (That’s why we have agents right?). But as a freelancer, an agent would do you more harm than good, so you’ll have to take up this profession as well. (You’re already a writer, marketer, promotion expert, website developer and accountant …what’s one more job?)

When an editor sends over a contract in which you can see the need for negotiation, don’t hesitate to pick up the phone and talk to her. It’s easier than you think. Editors expect writers to negotiate. Professionals do it all the time. So, it doesn’t come as a surprise to her when a writer asks for a bigger paycheck. She’s probably even prepared for it. And this is the sole reason why she’ll give in more easily than you thought. Stand your ground, and be confident. If you believe you deserve to be paid more for your words, she will too.

So, let’s imagine you’ve got an acceptance letter (or phone call) from the editor. Yippee! Do the victory dance, run around and tell everyone you know and then come back to planet Earth for a reality check.

Before talking to the editor, you should have a fair idea of what you’re expecting from the publication. Don’t keep your demands too high. At the same time, don’t keep your expectations too low either. The publication’s guidelines should give a rough idea of the upper and lower limits and depending on your article length and research, you should be able to determine a rough amount.

A few pointers on the actual process of negotiating:

* Don’t be the first to state the figure. Sometimes you just have to, but try to get the editor to propose the amount and you can work your way up from there.

* Use phrases such as “I was expecting more” and “That sounds a little low” or even “I was thinking more in the range of …”

* Don’t argue with the editor. After all, you do want the assignment. Reach a figure that you’re both comfortable with.

* If the editor doesn’t budge on the money front, ask for a better rights agreement or a bigger byline. Payment on acceptance is always a big plus.

* Finally, never be unprofessional. If you don’t like the terms of the agreement and decide not to write for the publication after all, be polite. Demeaning the editor or the publication will get you nowhere but in the black list.

Get it in Writing

Nothing is final (or legal) until you get it on paper. If your old contract didn’t state the terms correctly, ask for a new one. Check and recheck the terms and only then sign the contract.

Writers are often deprived of their hard-earned money simply because they were too nervous to ask. Looking back, I see many times when I knew I could have asked for more, but didn’t. And there are many other writers who don’t either, because they don’t want to risk a relationship with an editor before it’s even begun. Whether you’re a novice, or a seasoned pro, the truth is – you won’t get something unless you ask for it. So next time, give it a try and you might end up making more than you thought.

About The Author

Mridu Khullar is the editor-in-chief of www.WritersCrossing.com, a free online magazine for writers. Sign up for the free weekly newsletter to get a complimentary e-book with 400+ paying markets. Also check out her e-book, "Knock Their Socks Off! A Freelance Writer's Guide to Query Letters That Sell," available at http://www.writerscrossing.com/queries.html
>>Read more...

Monday, September 29, 2008

The Stuff E-mail Query Letters are Made of

The Stuff E-mail Query Letters are Made of
by: Mridu Khullar


Your mother always told you how first impressions were extremely important. That’s why whenever you go to meet an editor, you dress impeccably, walk confidently and talk as if you just got out of training with Oprah Winfrey.

But as you sit down to write that email query, you forget everything your mother told you and send editors a query that couldn’t have lacked any more even if you wanted it to. The subject line reads “Query” or something in close proximity with the language spammers use—“Become Debt Free Today”. You write your email address and Web address, but leave out other information such as your address and phone number. And of course, since it’s an email query, you don’t include clips. After all, the editor explicitly mentioned no attachments, right?

After sending out a dozen queries of this sort, you sit in front of your computer, reading rejections and crib about the state of the publishing world.

But you know what, there’s a better way. You don’t have to be rejected all the time. You can write queries that can melt the toughest of editors and have them begging you to write for them.

For starters, get the subject line right. You’re a writer—so be creative. Instead of writing query or submission or even the name of the magazine, how about using the title of your article? And I don’t have to tell you that the title you choose should be informative, witty and creative. It doesn’t always have to be funny, but it has to be interesting. Here’s the format I usually follow for my subject lines:

Query: Creative Article Title

Try to avoid titles that read like spam. “Lose Weight Easily” can be rephrased as “10 Ways to Keep Fit”. Similarly, “Discover Singles in Your Area” is a line spammers love to use, so you could use something more attention-grabbing and less spam-seeming such as “The Top 10 Places to Find your Soul Mate.” Notice the difference?

Write your email query as if you were writing a normal query. Induce in it, the same passion, the same commitment and the same confidence that you would like to project in a query sent by snail mail. Forget the mantra that editors will delete long queries. Not a chance. If you’ve sparked the interest of an editor, do you think she’s going to stop reading simply because it’s too long? Nope.

Like in a mailed query, take the time and space you need to get the editor’s attention. But refrain from rambling. Generally, your query (email or otherwise) should fit into two pages or less. More than that, and you’re giving away too much. One page queries are even better. They’re succinct, to-the-point, and if you’ve done your job well, you’ll have the editor asking for more. Always include your address and phone number should the editor feel like calling and giving you the assignment.

Remember how editors are busy people? That’s why, instead of sending them hyperlinks of all the articles you’ve ever written, send in three or four relevant clips of your best work. And yes, attachments are strictly prohibited. Instead, include your article as text in your email. But what about the pretty pictures and the beautiful fonts, you wail. Well, that’s why, above the article, include the link to the article. If the editor has the time or the inclination, she can go online and view it in its full glory. If not, you’re sending the material in the email so she doesn’t have to wander around cyberspace looking for your great creations.

Email queries aren’t much different from snail mail ones. If your query is professional, presented in an original style and makes the editor sit on the edge of her seat, you’ve got a winner. And always remember what mom preached—first impressions do count.

About The Author

Mridu Khullar is the editor-in-chief of www.WritersCrossing.com, a free online magazine for writers. Sign up for the free weekly newsletter to get a complimentary e-book with 400+ paying markets. Also check out her e-book, "Knock Their Socks Off! A Freelance Writer's Guide to Query Letters That Sell," available at http://www.writerscrossing.com/queries.html
>>Read more...

Sunday, September 28, 2008

How to Be an Editor's First Choice

How to Be an Editor's First Choice
by: Mridu Khullar


There are writers who editors like, and those they’d bet their careers on. How can you be that writer who the editor will call on every time she needs an important assignment to be done? Are you a hot favorite or a pass-on-for-another-freelancer who keeps querying but receives no response? Here are the qualities that will endear you to an editor.

1. Giving more than you promise

When an editor asks for two samples, give her three. If she trusts you with an assignment, don’t wait for the final deadline, but send it in a day in advance. If she’s asked you to provide notes, make sure you give her everything she needs so that she doesn’t have to ask for anything more. If you make an editor’s job easier, she’ll love you for it. And she’ll be willing to trust you again with more assignments.

2. Constantly coming up with fresh slants

There may not be too many new topics (unless you’re writing about technology; then you just can’t complain), but there can always be new slants. An editor likes writers who can reduce her brainwork, and make her look good in front of her superiors by coming up consistently with great ideas.

3. Having all the answers

It’s important to know about your subject. That’s why so many well-paid writers advise you to specialize. So, if an editor calls you to discuss your query, and poses follow-up questions, you better have the answers. Because an editor’s never going to trust you with an assignment unless she’s sure you know what you’re doing. And not having answers to her questions is a sure-shot sign that you don’t.

4. Coming up with clever titles, and great sidebars

The most important thing I’ve learnt so far is to visualize your article. See how it appears on the page. Granted, it’s usually not going to come out like you’d imagined it, but for a minute forget that you’re a writer, and think like a designer. See the beautiful fonts and the shaded box on the side? That’s how the editor sees your article. Now it’s your job to bring that visual to life with your words.

5. Understanding the core audience of the magazine

If you’re writing for a magazine for home PC users, your editor’s not going to appreciate ideas on network security, however wonderful they may be. Similarly, when writing for a small business owner, you’d want to treat that person as a little smarter, even if he might have the same knowledge base as that of a home user. His computing decisions are more important. That’s why you should always be familiar with the reader’s knowledge level. That’ll help you make the distinction between good ideas, and great ones.

6. Making boring subjects come alive

Editors love writers with a dash of style, attitude and chutzpah. If you can give even a serious subject a touch of humor, you’ll soon be a hot favorite. This is especially true with technical, business and trade magazines. Their subject matter tends to be boring. It’s your job to not only inform the reader, but also to entertain him.

7. Having the whole package

If you can write great prose, but not meet deadlines, you’re replaceable. If you can get great interviews and dig up little-known statistics, but make the fact-checker’s life hell, you might not be seen as a great catch. If you come up with the best ideas, but can’t provide equally interesting sidebars, there’s probably someone who can. But if you give the editor all those things and more, she has no reason to look beyond you.

8. Knowing the magazine

I wouldn’t go as far as to say that will never sell something to a magazine you haven’t read (I have), but I will say that you’re not going to get rich doing it. If you don’t want to go broke buying all the prospective magazines, get yourself a reliable Internet connection and visit the magazine’s Website. No editor will stand a query that looks like it’s been sent to a million others.

Editors often like to work with a select group of freelance writers, who’ve earned the editor’s trust over time. By following the tips above, you’ll soon ensure an impressed editor, but many lucrative assignments as well.

About The Author

Mridu Khullar is the editor-in-chief of www.WritersCrossing.com, a free online magazine for writers. Sign up for the free weekly newsletter to get a complimentary e-book with 400+ paying markets. Also check out her e-book, "Knock Their Socks Off! A Freelance Writer's Guide to Query Letters That Sell," available at http://www.writerscrossing.com/queries.html
>>Read more...

Saturday, September 20, 2008

A Few Brief Tips for Dealing with Rejection

A Few Brief Tips for Dealing with Rejection
by: Laura Hickey


What to do when you get rejected.

You've just finished your book, sent out query letters and was rejected. What's left to do? You could give up, but I wouldn't suggest this. Here's some brief tips on how to deal with rejection.

1.Take a breather

You've probably been wondering and rattling your brain as to why you got rejected. Take a break, not a long one...some time for a breather. If you continue to constantly analyze why you were rejected, you'll drive yourself crazy. Plus...if you decide after rejections to continue sending out new query letters, they may not be your best work. Why you ask? Because you may not produce your best work under all the stress you've put yourself under over the rejections. You wouldn't want more rejections because you didn't have the energy to send out your best sales pitch.

2.Self-esteem- Failure is not an option

You might be down in the dumps...this is understandable, but don't allow yourself to be in the mood for too long. Have you had others read your work? Did they like it, love it? It's a good idea to remember all the positives, rather than negatives. If everyone who didn't get what they wanted the first time quit, do you know what we'd have? A bunch of failures. They aren't failures though for not getting it for the first time, rather they are if they quit.

Motivation-

Think about your favorite movie, song or book. Now, what if they stopped trying? That favorite song, book or movie wouldn't exist. If you give up, someone out there won't have a chance to have your work as a favorite. Think about it.

Remember that rejection doesn't have to be the end of your journey unless you let it be. Good Luck!

About The Author

Laura Hickey is the author of the children's book "Mysterious Chills and Thrills" which has gotten 5 star ratings.

Along with writing children's books, she also wrote for the sitcom pilot + episodes for a project called "Officially Lush" You can read her whole bio plus access her press kit at http://www.laurahickey.com. >>Read more...

Friday, September 5, 2008

For Beginners: 10 Ways To Prepare To Get Published

For Beginners: 10 Ways To Prepare To Get Published
by: Jill Nagle


(Skip directly to ten for the fastest shortcut!)

Like any field, excellent writing requires study, practice and mentorship. Very few successful authors ever published their first draft of their first work. Nearly all had to expend considerable effort to improve their craft. Here are some ways to prepare for that moment of publication. These tips also help keep you on your toes after publication for better and better writing results as your career develops.

1) Read, read, read in your field. You can never read too much when you’re trying to excel as a writer. Reading in your field helps you develop a discerning eye. You need this discerning eye for when you step back and look at your own work.

2) Cultivate role models. Know who the top-selling authors are in your field. Find out more about them. How did they get to where they are? Do searches in the Internet (available in most libraries-ask your librarian how to use a search engine) for information about particular authors whose careers you admire. Let your role models inspire rather than daunt you. There is no competition, only inspiration, potential teachers and opportunities for cooperation. That author you envy this year may be writing a blurb for your first novel next year.

3) Research your markets. If you want to publish in periodicals, whether literary fiction, journalistic writing, or anything else, realize publication standards serve a purpose other than to frustrate new authors.

4) Take classes. Many cities offer writing classes through community colleges or local writing groups. Online writing classes are popping up everywhere. If possible, choose a writing teacher who has published in a field you’d like to enter. Even better, find someone you already consider a mentor. Not every published author has what it takes to offer beginning writers what they need, but many do.

5) Join or start a writer’s group in your area. We teach best what we most need to learn. There is no better way to improve your own writing than to help others with theirs.

6) Find a writing buddy with whom to check in on a regular basis. The two of you can be each others’ inspiration, accountability market, guidepost and reality check. Having structure and someone to check in with may help you look forward to your otherwise lonely writing sessions.

7) Play with changing voices. Copy other writers you admire. How does that feel? Pretend you suddenly got an injection of creativity serum or I.Q. booster, then write like mad for ten minutes. What happens to the quality of your words? Is this a possible new direction for you? As creative and intelligent beings, we have so much more within us than we could ever dream.

8) Accept the reality of rewriting. Unlike other professions who get to rest on their milestones, for writers, a completed manuscript often represents a beginning. The best writing comes after lots of rewriting, even for seasoned authors. You needn’t throw any of it away, but not every sentence belongs in every work. Save the scraps, but don’t get attached to where they go, or the integrity of your project will suffer.

9) Get clear on what you want out of getting published. Many writers move forward without knowing where they want to wind up. As a teacher once told me, “If you don’t know where you’re going, any road will take you there.” The answer to what you want out of getting published will help you determine the best route to take. And in publishing, those routes are many and varied. You can use our Twenty Questions as a self-help guide.

10) If what you want is to get published in the least amount of time, considering hiring a ghostwriter. An extremely common but rarely discussed practice, many successful authors talk to ghostwriters, who put their skills to work on an author’s behalf. Although some such ghostwriters get a cover credit, many do not, hence the “ghost” terminology. If you have more money than time or inclination to toil, ghostwriting may be the option for you. To learn more about ghostwriting, send an email to information@getpublished.com.

About The Author

You are welcome to reprint this article any time, anywhere with no further permission, and no payment, provided the following is included at the end or beginning:

Author Jill Nagle is founder and principal of GetPublished, http://www.GetPublished.com, which provides coaching, consulting, ghostwriting, classes and do-it-yourself products to emerging and published authors. Her most recent book is How to Find An Agent Who Can Sell Your Book for Top Dollar http://www.FindTheRightAgent.com.

Jill@getpublished.com >>Read more...

Tuesday, September 2, 2008

Writing From The Edge: Trembling Your Way to Publication

Writing From The Edge: Trembling Your Way to Publication
by: Jill Nagle


A few nights ago in the final class of the third incarnation of the Book Proposal Boot Camp, we reviewed parts of one author’s proposal and all concurred: Though her author bio and marketing analysis sections sparkled, her overview rambled and failed to clearly convey the power of her book’s message. This was not due to her content! Dr. Loraine Hutchins’ book is about sacred sexual healers, quite a juicy topic. I was a bit surprised to read the rather flaccid Overview. This was Dr. Hutchins’ second Boot Camp (all Boot Camp attendees get free repetition of the Camp for the life of the project they began with), and I had seen much tighter prose from her in prior classes.

Finally, Loraine (as she is known to us) admitted she was scared to put herself—that is, her unique ideas—out into the world. I validated her fear—revealing oneself on paper can bring up one’s worst demons. I said something like, “Overwriting can serve as a way of padding yourself against the vulnerability of exposure.” We wondered if that’s what academics did all the time. Since this particular writer was adapting an academic work for a larger audience, she was struggling to filter out the jargon and polish her message to clarity.

Loraine’s book, Harlots and Healers, reveals the history, contribution and culture of modern day sacred sexual healers. Because her book deals with a controversial topic, people who perform sexual services for others as a profession or vocation, her fear has some basis in realistic perceptions of how others might react to her material.

Loraine is no stranger to controversial, or for that matter, groundbreaking work. Her first book, an anthology co-edited with Lani Ka’ahumanu (who will be coming out with new works of her own in the near future) was called Bi Any Other Name: Bisexual People Speak Out. An anthology of writing by bisexual authors, it still earns royalties ten years later, a rare achievement for any book. The Advocate magazine also lauded Bi Any Other Name as one of the top 100 most influential Lesbian, Gay, Bisexual and Transgender (LGBT) books of the last century. Because it involves selecting, editing and organizing works by large numbers of other authors, getting an anthology published poses unique challenges. But a book, written oneself from beginning to end calls forth a whole other level of trepidation. Loraine voiced a determination to not let “my own or other people’s fear shut me down.”

At the time she began the Boot Camp, her dissertation had already sold 70 copies as a self-published document, and she had received excellent feedback from many readers. But now this cutting-edge author seeks a larger audience. She won’t tell the commercial publishers that Harlots and Healers is based on a dissertation, because too many of them might moan, groan and glaze over, as they are wont to do in response to work they know originated in academia. So we’re being extra careful to help Loraine craft her message for a popular audience.

So how did Loraine juice up her Overview? As many of you already know, the Overview is the section of the book proposal that summarizes the book’s contents. It often begins with a “hook,” or especially interesting lead-in. At the class’s urging, Loraine rewrote her Overview to begin with different scenarios of sexual healers in action—something an editor might find much more difficult to put down than the dry historical facts with which she had previously begun. We all cheered to read about the…well, I’m blushing, so you’ll just have to wait for Harlots and Healers to hit the bookstores. Stay tuned!

If writing from the edge of social and sexual norms fed Loraine’s fear, writing from the edge of personal trauma fed Delicia Hegwood’s, another student in the class. Penning a memoir entitled “This Torture is A Luxury” about how her adventures in the Peace Corps brought her face-to-face with some of her own inner demons, Delicia had been playing it safe by skirting around some of the most horrific and personally revealing elements of her story.

In the gentle-yet-honest way we aim for in the Boot Camps, the class let Delicia know that she was jumping over the best parts. We wanted to hear more of the nitty gritty: her search for identity, the struggle for approval of the women she admired, the physical dangers and how they paralleled her childhood terror.

At one point, Delicia casually recounted a journey to Africa prior to the Peace Corps stint. In that first journey, she described how she survived an assault and attempted rape. We all wanted to know immediately whether and how that experience impacted the story she presented in her memoir. She asked us tentatively, “Do you think I should include that part?” We all practically screamed, “Yes!”

The class went on to tease out the “hero’s journey” elements of Delicia’s storyline, and help her structure the piece for maximum impact and reader engagement. We helped her tie in early scenarios of being left home alone terrified, to the dangers she encountered in remote parts of Africa under the auspices of the Peace Corps, whose leaders failed to help her cope. Her story now uses the passages of childhood recollections to help flesh out the nuances of the narrator’s motives, actions and emotions in the Peace Corps setting. Said Delicia,

“I felt as if I was flailing in all directions before Jill’s class. I still have a mountain of work to do, but now I'm doing it with focus and honesty, and I am certain that I have a much better chance of getting it published.”

I admire both Loraine and Delicia for their courage in standing on difficult social and emotional edges, each author writing a book only she can write. In my experience, the most interesting writing pushes some kind of edge, be it personal, social, or simply the edge of what we think we or the world knows. The best writing takes us out of the ordinary and expands our view of the possible. Yet standing on that edge alone can be scary.

One of the things that has surprised and moved me about all three of the Book Proposal Camps so far is how the writers have come forward to support one other as they stand on their respective edges. In each case, the students got deeply involved with each other’s work, supported the variety of personal struggles that usually accompany writing on the edge, and offered wisdom and feedback to keep one another on track. This gave each student a way to help cope with and harness the fear usually inherent in the process of getting published. Said Loraine,

“Where there’s fear there is power. As Dorothy Allison, Audre Lorde, Marianne Williamson and many other courageous women have taught me, writing through the fear, not giving it power, keeping one’s eye on the vision is what makes me a writer and a survivor.”

Even when we do have our eye on a vision, executing it alone can prove difficult. Working in a vacuum, without any feedback can leave an author poorly prepared for publication. Delicia said,

“Before Jill’s course, I had unsuccessfully written a proposal for my book. The feedback I received from both the agent who agreed to read it and my friends was that the elements of my story were fascinating...but not the way I had presented it. Working with Jill and the other students, I realized that I was avoiding telling the ugly parts of my story, and in essence had avoided telling my story truthfully. My book was a series of anecdotes without a theme, and now I have much more focus on what I intend to 'say' in my book and how to do it.”

The truth isn’t always pretty, and it certainly isn’t always comfortable to put forth. And yet, the journey of getting published often involves doing just that, despite one’s fears. If Loraine and Delicia could work with their fear, what about you? What do you think you need to move forward to publish the book inside you?

About The Author

You are welcome to reprint this article any time, anywhere with no further permission, and no payment, provided the following is included at the end or beginning:

Author Jill Nagle is founder and principal of GetPublished, http://www.GetPublished.com, which provides coaching, consulting, ghostwriting, classes and do-it-yourself products to emerging and published authors. Her most recent book is How to Find An Agent Who Can Sell Your Book for Top Dollar http://www.FindTheRightAgent.com.

Jill@getpublished.com
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Sunday, August 31, 2008

Take My Publisher, Please!

Take My Publisher, Please!
by: Ed Williams


An actual phone conversation I had earlier today....

“Hello, is this Ed?”

“Uh, yes it is.”

“Ed Williams, the writer guy?”

“Uh, yeah, Ed Williams the writer guy.”

“How are you? My name is Sam Filbert, and I’m a big fan.”

“Hey Sam, it’s nice to meet you, what can I do for you?”

“It’s really you, isn’t it?”

“Yeah Sam, last time me and my mirror met, it was me.”

“What? Oh, okay! I see what you’re meaning. That could even be funny, you know. Did you mean for it to be?”

“Just horsin‘ around. What can I do for you?”

“I was given your name and number by your dad, Fred Williams, Jr. He seems like a really nice guy. We talked for a long time, and then he gave me your phone number so that I could call you. What a great guy!”

“Great isn‘t even close to how I‘d describe him right now, Sam. Old Fred is quite a guy, and then some. Now look, I have some work I have to get done, and I know you didn’t call just to tell me just how much you like sweet old Fred. What can I do for you?”

“Ed, I wanted to know if you’d like to help America’s next humor writing superstar!”

“Well, tell me the name of the person and what they’ve done, and then we can talk more.”

“Ed, with all due respect, I’m talkin’ about myself!”

“Sam, you write?”

“I sure do, Ed. Let me tell you a little about what I’ve written. For the last six months I’ve written something every day, in fact, I write at least two pages each day no matter what!”

“Sam, that’s very impressive. What kind of stuff do you write?”

“Well, I love to write stories about growing up in a small Southern town. I grew up in Shady Dale, Georgia, so my manuscript is a bunch of funny stories about all the crazy things we did when I was growing up there.”

“That’s great, Sam, I give you a lot of credit for being persistent enough to complete an entire manuscript. That’s quite an accomplishment. What’s next for you?”

“That’s where you come in, Ed.”

“That’s where I come in? What’re you talking about?”

“Ed, look. I know getting a book published is hard. Real hard. And I’m sitting here with all these great stories about growing up in Shady Dale - I have no doubt that they’ll be popular and sell tons of books. That’s where you come in, and that’s where you can help me. You can get me in front of a publisher in no time, and then I’ll convince them that they need to publish my book!”

“I can do that? How?”

“Just introduce me to the people over at River City Publishing, your publisher. I’ll take it from there. Once they see my stories, I guarantee you they’ll want to do a book.”

“Ummmmm, Sam, I don’t quite know quite how to say this, but my own stuff happens to be “growing up in the country” stories set in Juliette. If I bring River City your stories, which also seem to be “growing up in the country” stories set in Shady Dale, then I’m competing with myself. And that’s a not a very smart thing for me to do.”

“Ed, you’re being a little selfish here, aren’t you? I know my stories are better, but I’ll bet you could still find someone to continue publishing yours. River City is just one publisher, I’ll sure you could find another one.”

“Exactly, Sam, which is why you should take the initiative and go out and find your own publisher. I wish you the best in your search.”

“You’re not gonna help me? Don’t you think you’re being a little selfish here, Ed?”

“No, Sam, I don‘t. I wish you the best of luck.”

“Man, this isn’t how your dad Fred said it would go. I trusted him, especially after reading so much about him. Mr. Fred said you like helping new writers, and here I am asking you for help, and you don’t wanna help me.”

“Sam, tell you what, I’ll make a deal with you. I’ll help you out with River City if you’ll go out first and find me another publisher. Then we’d be even, you’ll have a publisher and I’ll have a publisher. Whatcha think?”

“I gotta run, Ed. The wife is hollering for me. Tell Fred hello!”

*click*........................

About The Author

Ed’s latest book, “Rough As A Cob,“ can be ordered by calling River City Publishing toll-free at: 877-408-7078. He’s also a popular after dinner speaker, and his column runs in a number of Southeastern publications. You can contact him via email at: ed3@ed-williams.com, or through his web site address at: www.ed-williams.com.
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Saturday, August 30, 2008

Break in with Fillers: The Best Market for New Writers

Break in with Fillers: The Best Market for New Writers
by: Shelley Wake


Interested in breaking into writing or breaking into a new area? You can't go past writing fillers. Fillers are one of the most overlooked opportunities in the freelance writing world and offer one of the best opportunities for new writers.

Fillers Are In Demand

I've spoken to hundreds of editors and been told over and over again that fillers are the one thing they never get enough of. Most publications tend to publish more freelance fillers than they do freelance articles. Yet, they often receive 100 times more articles than fillers. This is a gap in the freelance market that you can take advantage of.

Fillers are a Great Place to Get Started

Many publications are careful about publishing feature articles from writers they don't know. Even if your article is good, an editor might decide not to publish you because they don't know you as a writer. This is especially true if you don't have a lot of experience or any clips. But even without experience or clips, most editors will consider a filler. In fact, many editors treat writing fillers as the testing ground to see if a writer can be relied on to write feature articles.

Here's what one editor had to say about fillers:

"One of the best ways to break in is to write fillers. It gives me a chance to start to build a relationship with a writer and see that I can trust them. Of all the freelancers I work with, over half started out writing fillers." - Margaret, Magazine Editor

So not only can writing fillers get you some clips, it also has the potential to turn into a long-term writing opportunity. Consider fillers a stepping stone to much bigger things.

The Smart Way to Write on Spec

Fillers are almost always submitted on spec. This means that you avoid the problem of having to query the publication and sell yourself as a writer, because your filler is doing the work for you and showing the editor your writing skill.

The big argument against writing on spec is that you spend your time writing pieces that might never sell. Fillers reduce this problem because they are short and take less time to write. So even if your filler doesn't sell, you haven't wasted as much time as you would have on a longer feature article. Fillers are also more flexible, with few publications having set guidelines for fillers. This means that a filler will often be suitable for more than market. So if it gets rejected once, it's not a waste of time. You can just send it to a new market, often without having to make any changes.

Fillers Rely on Information, Not Writer Qualifications

Fillers usually rely on information, not on the writer's qualifications. This means that you don't have to sell yourself when you submit fillers. Instead, the information you put in the filler sells it for you. This makes fillers a perfect option for writers lacking the experience or clips to sell themselves to an editor.

You Can Write a Lot of Them

Since fillers are short, you can write a lot of them and submit a lot of them. You could literally have hundreds of pieces out in the market for consideration in a short time. And if you write them well, you could have a lot of them published in a very short time. That means you can build a list of clips fast.

And one other benefit is that magazines don't have as limited a space for fillers as they do for feature articles. So if your filler gets accepted, it's likely to get published fast. The same isn't true for feature articles, where an accepted article will often be scheduled for an issue a year or two away. That's one more good reason why fillers are a great way to build clips fast.

Once you've got the clips, then you have a few more options. Until then, fillers are a great place to start.

And one final tip. Once you have the clips and start moving into feature articles, don't forget about fillers. As you're researching a feature, take note of interesting facts, trivia, or anecdotes you come across. These can make fillers and be an added bonus, bringing in some extra cash and some extra clips.

About The Author

Shelley Wake is the editor of "Getting Published Without Clips." Packed with inside information, proven methods, hidden markets, and more, it's successfully launched hundreds of freelance careers in record time.

http://www.writingstuff.com/fr02m.htm
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Thursday, August 28, 2008

Cookbook Publishing - The Basic Ingredients and the Secrets to Success

Cookbook Publishing - The Basic Ingredients and the Secrets to Success
by: Denise Hamilton


You are about to embark on the most exciting enterprise of your life -- publishing a cook book! You will soon learn that writing a cook book is truly a fun, exciting and challenging project – more than you can imagine. Like me, you can publish your own wildly successful cook book. And if you ask me if I think publishing a cook book is worth the time and effort? You bet I do!

My cook book, Fit to Cook – Why ‘Waist’ Time in the Kitchen? sold over 250,000 copies (with, I might add, less than 10% of those sales coming from book stores). However, I wasted a great deal of time, back-tracking and scrambling in order to sell all those books because in the beginning I did not have a complete grasp of the publishing industry and the process of marketing a cook book.

Before you rack your brain figuring out how to write a cook book, and more importantly, how to publish a cook book, take some time to thoroughly research the why and what you are writing about, who you are writing for and when is the best time to launch your book.

Whether you want to get published or whether you want to self publish your cook book, the same basics apply – you need a good understanding of the publishing industry. Without the basics, will you know if your contracts are in order, that your book is the best it can be and that your cook book marketing plan is actually an effective strategy? No – but, knowledge is power. It is crucial that you take enough time to educate yourself about the entire publishing industry.

Understanding publishing, and the marketing of books, will clearly help you to identify why you are writing a cook book. Perhaps you are writing a cook book just to record secret family recipes or to have all of your own favorite recipes in a book format; maybe you are writing a cook book for a community or church fundraiser; or best of all, your goal is to create a bestseller. Cook books that are written for a very small group do not require business and marketing plans because you already know how many books will be purchased and who the buyers are. However, if you are planning to publish your own cook book for the mass markets, you need to understand that you have moved beyond author to publisher. That means that you are now a business person whose primary goal is the creation of a product to sell. There is no point in printing a book that no one will want to buy.

When I began writing my own cook book, I naively thought that it would be a two or three month process, and that in no time I would have a book on every book store shelf in the country. Ha, ha, ha, chuckle chuckle… Experience is a great educator, but who says that you have to learn the hard way? Obviously I had no idea how to publish a cook book in the beginning! However, through this article and via the publishing course that I and my partners have created, I intend to help you avoid losing time and money.

How did I create such a successful cook book? The short answer is research, research, research, and then more research. Thankfully I had the wisdom to do the research before going to print. But research can, and did, take years.

In my experience, after I learned how to write a cook book I had to learn all about cook book publishing:

* copyright
* trademarks
* ISBN numbers
* cataloging in publication data
* printing terms like cover stock, bindings, signatures and bluelines
* learning how to obtain printing quotes, (crucial in knowing how many books you can afford to print)
* barcodes
* graphic design (makes the difference between great sales and no sales)
* editing (cannot, and I mean cannot, be done by yourself, friends or family)
* titles and subtitles (they can make or break a book)
* title search (avoid duplicating someone else’s title)
* distribution

Next, I had to learn about how to start a business:

* business plan
* incorporation
* toll free numbers
* corporate logos and identity
* websites
* shipping arrangements
* accounting principles

Most importantly I had to become wise about marketing:

* writing a plan
* researching competition
* understanding target markets
* going through the difficult but crucial process of choosing a book title
* discovering the importance of a book’s cover – both the front cover and the back cover – and how to design the cover
* looking outside book stores for buyers
* learning the importance of publicity
* discovering the essential need for a stellar media kit and how to create one
* approaching the media and the importance of a good publicist

I learned, and I will share with you, a key point to consider when you are discovering how to write a cook book. Before you even begin to write your cook book, you must identify your target market. Who will actually buy your cook book? It is amazing that so many authors think that “everyone” will want their book, but that is not so. Not “everyone” is a target for anything! – not even the Bible.

Know who will actually buy your book. Interviewing the owners of cook book stores and specialty cooking stores can help you to identify cook book trends so that you know what people are actually buying. It is also a good idea to think of corporations and organizations that might benefit by using your book as a promotional item. Approach them even before you go to print, offering them special discounts, opportunities to place their information in a special printing of the book, advertising chances to offer your cook book as a “freebie” with the purchase of their product – just to name a few cook book marketing ideas.

If your cook book is targeted to busy families, the recipes must be easy to prepare in a short time period; if it is targeted to gourmet cooks, the recipes must be of the quality that you would expect to find in a four or five star restaurant; if it is targeted to a specific ethnic group, the recipes must be authentic; but if it is targeted to the mass market, your cook book must have a very wide scope with recipes that make any mouth water, and the ingredients must be readily available in grocery stores.

Once you have identified who will buy your book, you can target your marketing plan and your book design with your customers in mind, such as:

* Where do they shop?
* Where do they play?
* What style of book appeals to them? - (research your competition closely).
* What price are they willing to pay?
* How many pictures do they want in a cook book? (a lack of photos can kill book sales)
* What colors attract them? (spend time in book stores and libraries, learning which books have the most appealing appearance)
* What size of book is currently popular?
* What type of book binding increases sales?
* Are they concerned about health or other issues?
* Do they appreciate little stories, jokes, cooking tips or other information in the book?

Sometimes I took two steps forward then had to take one step back, but at other times I took one step forward and two back. Don’t waste time the way that I did – use my experiences to your advantage. Once you have a grasp of the basics, you can actually begin to put your cook book publishing and marketing plans into action.

Of course, a cook book has special challenges that other books may not have. Your primary goal is to give people unique, delicious recipes that they can create successfully in their own homes. That means that you have to measure exactly and your instructions must be clear and simple. You will have to test each recipe over and over until it turns out perfectly every time, then you will have to enlist other people to prepare those recipes independently of you. No matter what their comments, you must take the critiques of your testers seriously because if they do not achieve great results the chances are very good that your customers will be unhappy with their “flops”. Finally, it is a good idea to have the recipes tested by a professional home economist or other food expert.

Depending on the focus of your cook book, you might want to include nutrition information such as calories and fat content. Fortunately, there is now computer software that will do the calculations for you. You must also provide an index at the back of the book, and thankfully, software is available for this chore also.

Food photography is a special challenge of its own, requiring many tricks to make good look appealing. A good food photographer is a vital part of your cook book publishing team. Great attention must be paid to every minute detail, down to the grains of pepper in a dish and to the bubbles on top of a cup of coffee. Each photograph can require four hours of shooting time, if not more, so plan adequate time for the photo shoot.

The services of a food stylist are very helpful, but with research you can do a great deal of the food styling yourself. Find as many books as you can on the subject and practice in advance of the photo shoot. I learned simple tricks like:

* sticking sandpaper to the plate to prevent food from slipping
* using whipped icing or shaving cream in place of ice cream or whipped cream
* placing a shot glass under a very thickly cut slice of lemon to prevent the lemon from absorbing the liquid underneath
* using beef bouillon in place of “coffee”
* using dish detergent to create bubbles in the “coffee”
* using a blow torch to make meat appear cooked
* and the list goes on…

Food styling is such fun, but it requires a great deal of time, even in advance of the photo shoot. You will need all of your “props” in place, such as dishes, cutlery, flowers, table linens, food items and backgrounds. Many companies will happily lend these items to you in exchange for a credit in the book – this can appear on the Cataloging in Publication data page at the beginning of your book.

When your book is ready to go to print, it is time to put your cook book marketing and publicity campaign into gear:

* Decide on the best time of year to launch your book. September is usually the best month for Christmas sales, but you also face steep competition. Try to think of a time that is appropriate for your book, such as January for a healthy eating book, late Spring for a barbecue book, Valentine’s Day for a romantic book, Heart and Stroke month for a heart-healthy book, etc.
* Produce galley copies.
* Send galleys to appropriate book clubs (look at their websites to learn their submission requirements).
* Research appropriate catalogs and send galleys to them.
* Have your publicist approach magazines that review cook books (magazines have long lead times).
* Stay in contact with any corporations and organizations that might use your book for promotions.
* Find a reputable distributor to have your book accepted by the book store trade, as well as other retailers.
* Contact non-book store book sellers.

When your book is ready to roll off the press, get your publicity campaign into high gear. You can have the best book in the world, but if no one knows about it, no one will buy it. The easy part is over – publicity and marketing now become your life. This part is the most fun, as you now reap the rewards of all of your efforts. Your goal now is to turn your cook book title into a household word. Go for it -- publish your own cook book!

About The Author

Denise Hamilton

© Copyright 2004 Ink Tree Ltd.

Ink Tree Ltd. helps authors publish, market and sell books. If you are considering publishing a cookbook, we will help you make it a success. http://www.inktreemarketing.com/PublishaCookbook.htm

info@inktreemarketing.com
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Wednesday, August 13, 2008

Why Self-Publish Your Book?

Why Self-Publish Your Book?
by: Ceci Miller


When I meet an author with a great book concept, one who’s definitely the right person to write that book, right away I’ll often encourage him or her to self-publish. This is because I know that, if an author is thoroughly invested in what they have to say, and if they’re determined to create a buzz about their message, they’ll discover . . .


5 Fantastic Benefits of Self-publishing

1. Control. When you enter into a contract with a major publishing house, you’re signing an exclusive agreement that prevents your having input into most of the important decisions that will affect your book’s perception by the public, and its sales. You’ll have very little say about the look and feel of your book cover, the endorsements that appear on the back of your book, or the wording of your press release, for example. And since all of the above elements are critical to giving your book its best chance for bestseller status, such loss of control can pose significant problems. “But don’t publishers know better than I what to do to sell a book?” you may ask. Not necessarily. Authors usually know more about their book’s subject—and hence, about their target audience (market)—than anyone else. Hey, they wrote the book!

More food for thought about signing with a major publishing house: If for some reason your book doesn’t sell quickly and the publisher lets it go out of print, there’s often a “waiting period” before the author is allowed to self-publish the book to get it back on the shelves. In the meantime, the reading public sees that your book is “out of print” and a great deal of word-of-mouth damage is done. Self-publishing means that you are at the helm of your book project. Of course, it also means that the responsibility for its success rests in your hands. But when you believe in your message and know that you’re going to do everything in your power to get that message out to your target audience, isn’t it a good feeling to know that you’re the one driving its success in the marketplace?

I suggest a balance of control and delegation. The right publishing ally can coach you through the process of writing and editing your book, and will also advise you to design and market your message in a way that gets optimum results. Your publishing ally may be a book editor, a publishing consultant, a published author, or all three. If she’s worth her salt, though, she’ll know what it will take to get your book published, and she’ll know how to help you make it happen.

2. Money. Why does it make good business sense to self-publish? Consider the following: a contract with the book publisher doesn't give you an ironclad guarantee that your book will ever and upon the shelves. If you’re a new author, your publisher will allocate zero marketing dollars to promote your book. It's sink or swim! If your book does sell well, it will be due to your own hard work and ingenuity—and your reward will be a tiny fraction of the book’s total profits. Self-publishing admittedly involves more capital risk, but it also means that the extensive footwork you do to market your book will go to producing income for the person who most deserves it. After all, you’re the one who’s doing all the work to ignite word-of-mouth about your book. Not only that, you wrote it! Don’t you deserve to reap 100% of the profit?

3. No Waiting, No Rejection. The Cinderella story of the little book that gets discovered by a publisher and becomes an overnight bestseller is mostly just that—a fairytale. Yes , it happens. But it hasn't been happening a whole lot lately. In the current publishing climate, with major houses paying gigantic advances to celebrity authors—their “cash cows”—not much is left to spend on developing new talent. Let's be honest: a publisher isn't going to spend a dime marketing a book by an as yet unknown author. To get your book considered for publication in the first place, you'll need to have an extremely convincing marketing strategy in place which you intend to implement on your own, at your own expense! Such as the case in every genre from children's books to alternative health to historical novels. First-time authors are being turned away en masse. And since many nonfiction book projects are time-sensitive—well-placed offerings intended to respond to a specific market trend —their authors often while way their precious window of opportunity waiting for agents or publishers to respond to a proposal. It isn't impossible to get a major publishing house interested in a book by a first-time author, but it’s getting more difficult all the time. Self-publishing removes the wait (and the accompanying weight from your shoulders) and the discomfort of rejection from the process of getting your book into print.

4. Independence. Self-published authors are usually people with confidence in their message. Many have already developed a following by giving talks and seminars in areas where they live and work. Experts know when they have a powerful personal message—they don’t need a publisher’s approval to pump themselves up. Such authors, many of whom are already seasoned professionals, self-publish their books because they love being in the driver’s seat of their book project. Rather than gamble that a big corporation will treat their book with the respect it deserves, such an author takes the publishing reins to ensure that her message reaches the widest possible audience. No one cares more about your book than you do.

5. Power of Belief. The power of belief in our words is what makes promises good and turns dreams into reality. Authors who self-publish their books believe deeply that others will benefit from reading what they have to say. They have unshakable conviction. Such authors often tell me, “I had to write this book. I just have to get it out there!” Deep belief is the selfless power that drives all true service and makes a difference in the world. Authors with a strong sense of purpose know that they can make their books succeed. They don't want to wait around for a publishing house to “accept” their work. Aware that time is precious, such authors create their own publishing opportunities. They get behind their own message. They launch a campaign fueled with belief in the creative power of intention.

Every good editor or publishing consultant knows that the best way to make your book a true success is to create and market a message that you will both be proud of for years to come. Creating uplifting books is a passion. Make it yours, and every one of your books sold will be a vote of confidence in yourself and the rest of humanity!

About The Author

Ceci Miller, MFA, President of CeciBooks Editorial & Publishing Consultation, has been writing and editing books with bestselling authors since 1988. A graduate of the University of Iowa Writer’s Workshop, Ceci Miller has written, co-authored and edited numerous published books, and worked as staff editor for an international magazine. For a free initial consultation, or more information, go to www.CeciBooks.com.
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Tuesday, August 5, 2008

Self Publishing Success Starts With Marketing

Self Publishing Success Starts With Marketing
by: Jean Fritz


Self-publishing is not for the faint of heart. The publication process is lengthy, involves a considerable number of detailed, administrative tasks and can be expensive. This is the easy part; the real challenge involves “S & M” – sales and marketing.

For an author to become a successful self-publisher, he or she must make a paradigm shift in consciousness from author to entrepreneur, and view their book in the same way that Madison Avenue gurus view the newest shampoo. An author has to be able to do a dispassionate analysis of the market the book was meant to reach. Is its greatest appeal to young people? Senior citizens? Men? Women? Members of a minority group? The definition of a market – or markets – will help to determine and focus the ensuing marketing campaign.

Next, the author must develop a marketing plan. How can I reach my market most effectively? Freelance authors are already aware of the plethora of niche publications on the market. Now, instead of contacting these publications for submission guidelines, the self-publisher needs to contact the advertising department for rate and data information. Information such as 1) per-issue circulation, 2) average response rates for classified and / or display advertisements, 3) advertising rates and specs for display advertising will allow a self-publisher to determine the cost per contact. If a book involves specialized information, the self-publisher can afford to advertise in low-circulation, niche periodicals, as the audience of those periodicals may well be the exact type of individual most likely to benefit from the book.

Books which were written to appeal to a wide, general audience will have to be marketed with a larger media blanket. Diet, self-help and money management books do better with radio or television publicity. These media have higher costs, but over the long run, the per-contact cost is smaller, due to the greater number of people reached.

The question of cost brings us to the next challenge: a marketing and advertising budget. How much are you willing to spend, and for how many years? Launching any new business venture generally requires five years to begin turning a profit, and the first two years concentrate on developing an identity and “brand awareness.” In other words, it may take an author two years for anyone to become aware of his / her existence, let alone want to purchase their book! Too many self-publishers give up on marketing after the first year, and wind up selling their book at garage sales.

Finally, marketing efforts need to begin before the book is published. If an author builds interest and excitement while their book is still in the “proofing” stage, the outcome could easily be immediate demand upon release of the book. One of my clients did this, and sold 100 copies of his book before he received his first shipment.

Along with publications written to help authors improve their writing skills, the self-publisher should reference books or audiotapes relevant to promoting and marketing small or home-based businesses, such as Jay Conrad Levinson’s Guerilla Marketing. Promoting your work doesn’t have to be torture or outrageously expensive. Well-planned, consistently executed promotion will get your book on bookshelves, as long as you are willing to invest patience and persistence in your marketing efforts.

About The Author

Jean Fritz is the owner and chief editor for JMT Publications (http://jmtpubs.tripod.com), a company which specializes in helping self-publishing authors get into print.

This article is not copyrighted

jeantype@excite.com >>Read more...

Wednesday, June 25, 2008

Want To Start a Publishing Revolution?

Want To Start a Publishing Revolution?
by: Martin Day


Calling all publishers, editors, journalists and freelance writers. It's time to breathe more life into your copy. Turn your articles into living pieces that spark measurable debate, get closer to your readers and engage their mind and soul - we're talking revolution.

As it was in the beginning

Publishers have for many years relied on letters to get feedback from their readers and although email has opened up this method of communication it is still time consuming and difficult to process with only a fraction of the received correspondence ever being used.

Let's face it, as well as being an overhead for the publisher, to most people it is an unrewarding medium in terms of effort required and response received, just think of the number of letters that go unpublished and unread.

As it is now

The Internet has brought new channels of communication and has opened up opportunities that allow us to challenge traditional methods. The Internet is now a mature technology, no longer the preserve of the new fad brigade but a technology that has been embraced by a global population, young and old alike and it allows us now to re-evaluate the way things are done. Newspapers, trade journals, magazines and ezines now have the opportunity to change the mental process.

When people read an article they often would like to comment, and historically this has required them to feel strongly enough to put pen to paper; or with the creation of the Internet send an email. Sure emails are easier but it still takes time to craft an email and time for the majority, is what they haven't got. The letters page although interesting are at best a snapshot of comments; a well crafted and well written letter on any given subject may hold the view of the majority, or the minority, as it is a free text medium and difficult to measure.

As it should be

Now consider the advantages of linking articles to online surveys where as a publisher you will have the ability to obtain valuable feedback from your readers and in a form that can be easily measured. Just as important as you communicating with your readers is giving your readers a way to communicate with you where they know it will count.

Want a snapshot of opinion? Did they like that article? Did your readers agree with what was said or do they take the opposite view?

Now it's easy

In the past surveys would have taken considerable effort to design and publish and altogether was a process too long winded and therefore reserved for the niche and bigger topics.

However, using sites like http://www.SurveyGalaxy.com surveys and questionnaires can be created and published via the internet by anyone who has a pulse. Professional looking surveys and questionnaires created in minutes that make the perfect compliment to articles that prompt opinion and debate.

The advantage over letters and e-mails are that all the feedback is managed and measured and sites like Survey Galaxy will provide you with a real time poll that you can either keep to yourself or share with your readers.

It's not even one or the other now

Link each article to an online survey and not only extend the life of the article as people have a channel to express their views, but involve your readers in the discussion where they now know their opinion will be counted.

You think they would rather send an email? - no problem - include the facility within the survey and get the best of both worlds.

It's fast, low cost, and easy to do; it will engage and empower the reader, provide excellent feedback and having established a dialogue you then have the opportunity to link to other related articles.

Try it now and register your opinion of this article here:-
http://www.surveygalaxy.com/surPublishes.asp?survey_id=1065

About The Author

Martin Day is a Director of Survey Galaxy Ltd. For more information please visit http://www.SurveyGalaxy.com
martin.day@surveygalaxy.com
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Friday, September 21, 2007

A New Way To Self Publish

A New Way To Self Publish
by: Anna Kathryn Bir

More and more good authors are turning to the Internet to self publish. There are several reasons for that. All of them are probably well known to every writer by now, so we'll not go into them here. What we'll talk about here is a new way to self publish.

Everyone has, by now, heard of ebooks. This is a wonderful way to publish on the net, but it requires special programs to empliment it. And there are web sites that will do all that for you for a fee. But what if you simply can't afford it or you don't want to pay anyone?

This idea I've come up with may be out there in left field, but out in left field is where you usually find some great ideas. Here is what I found.

Create a credit card account somewhere first. Pick any company you are comfortable with and doesn't cost a great deal. After that is all set, put your novel on your web site, create its own page, and use the ariel font. Use size 10 for the main text. Your title and chapter headings can be larger.

Write an intro page for your novel and create a separate page for it. Here is where you'll put any illustrations you may have. So people will have an example of your writing, copy and paste the first chapter of your novel and put it here, too. Also on this page will be the link to your credit card payment company.

The next step is to set up your credit card account to connect with the novel page after your customers have paid for it and then they can simply print out the novel or copy and paste it to their Word or Works program that is already on their computers.

This is a simple and yet effective way to self publish and it does not cost you anything, either. Out in left field, I know, but hey. Anything to survive, huh?

About The Author

Anna Kathryn Bir is a published author of many sci fi short stories. One of them was a Star Trek story. You can find her sci fi novels on her web site http://e-sac.com email address is info@e-sac.com
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Wednesday, September 19, 2007

An Inside Look at Proofreading

by: Donna Sweat

This is the ideal topic for us all to think about. We do it everyday, especially those of us that use the Internet the majority of the time. Web pages, business letters, articles, news releases, documentation and most certainly, advertisements.

I have at times found myself proofreading our local newspaper..and suspect their proofreader isn't necessarily paying attention to his or her work. I have found scores of web sites with the same problem. Terrible spelling and common grammatical errors are high on the list. Of course, some of us do not pay attention to these little details, but entrepreneurs look for imperfections in a web page.

Do we all know how to proofread? Not necessarily. Looking for misspelled words is scarcely enough to polish your workmanship and neither is applying capital letters where needed.

I am touching the surface with the most common proofreading DO's. You might think a little differently the next time you do the job.

1] Always proofread when you are at your daily peak. In other words, do not try it, if you are sleepy or distracted.You will definitely miss a number of errors. Proofreading requires concentration.

2] Read the selection through and then read it aloud. Read it to a friend and have them read it to you. Read it backwards..that's what I said. You'll be amazed at the errors in spelling you will encounter.

3] Use your computer's spell checker,but do not rely on it.Often, there are times the checker will find errors but the word meaning is different, such as "there" and "their". Use a dictionary to be sure of the correct meaning of a word. 4] The thesaurus is helpful,but again the range of words are limited,a book offers a broader list. Your choice of words does make a difference when others read what you have to offer, so go ahead and be choosy.

5] Be sure all beginning letters of a sentence are capitalized.Names of importance, within the sentence are a must to remember.

6] Look for sentence fragments, run ons and match subjects with verbs.

7] Check those simple small words, such as: of, it, in, is,for, be, and I.[I, should be a capital, regardless of where it is.]

Other important points in addition to the ones above are included below. These are not to be excluded and you may think this is a lot of unnecessary work, but isn't your piece important. You wouldn't be writing it, if it wasn't.

1] Do you have enough ideas incorporated into your selection?

2] Be sure you are not wandering away from the thesis.

3] Are you proving your point and is it interesting?

4] Is the content in order and does it flow smoothly?

5] Answer the following questions when you are proofreading.
A. Who?
B. What?
C. Where?
D. When?
E. Why?
If one of these are missing, then you need to go back and revise.

All of the above tips for proofreading are of the upmost importance even on a web page of your web site. The following tips are also helpful in the finishing touches of your site.

1] Start your inspection by checking to make sure all links work.

2] Look at the text and see if it is readable. If you can't see it,others cannot read it. The background may not be suitable.

3] Verify that all your information is up to date.

4] Is all the information in a sensible order, and delete or add information.

5] Use the scroll bar on the side to view one line at a time, either from the bottom or top. I find this very useful when reading, etc.

Proofreading has a nature of time consumption and if you do not have the time, find someone that does. It will boost your sales and your site will have a look of a professional.

I am not a professional and never claim to be, but I will proofread the following types of content, sent by email if you want a little help. I am not charging a enormous fee for the service. I have an Associate Degree in Accounting, and extensive courses in English, Business Communications, Ethics, and Public Speaking.

About The Author

Copyright © Donna Sweat
Publisher/Editor
Dee's Helpful Info. Newsletter
dsweat.bizland.com
donna@sosbbs.com
New Albany, Pa. >>Read more...

Tuesday, September 11, 2007

The Role of the Book Publisher

by: Russell Clark

A book publisher is a group or person who is responsible for bringing the book to the public for reading purposes. The book publisher is involved in the major steps of developing, marketing, producing, printing, and distributing the book. The book publisher negotiates with authors over intellectual property rights, rights to distribute, and rights to change the book. The publisher also offers the author a bonus, royalties, or a percentage of sales. See self-publishing-steps.com for the steps required to publish a book yourself.

Book publishers must go through an initial process of negotiation with the author. Intellectual rights must be negotiated. The intellectual rights laws for every country is different, so the author must demonstrate which countries he/she would like to market the book in, and what his/her desires are for the rights of the book in each country. If there is a digital printing of the book, the author would also discuss which rights would be allowed with the internet. There have been many issues of download copyright protected material from the internet, however this is a complicated issue, as many countries have not yet passed laws against this act, or do not enforce already present legislation on downloading copyrighted material from the internet.

The book publisher also deals with the editorial phase of book creation. This phase involves utilizing a large staff of editors, artists, copyeditors, writers, and other members to change and alter the book to the chief executive editor’s preferences, as well as the author’s preferences. The amount of editing that takes place, as well as the different levels of editing depends on how large the book publisher is. Larger publishers may go through several rounds of editing before the book is finally released, and there is more of a lengthy process involved. The more clout that an author has, the less that the editor can alter the book.

Finally, the book publisher will produce and distribute the book. The production process is the process of physically creating the book. This process may be accomplished using onsite facilities, or the publisher may go to a third party production company to fulfill this need. The book is then wrapped and shipped to a variety of bookstores where it is displayed to the public. The publisher usually has negotiated some kind of deal with the bookstore to get their books displayed.

About The Author
Russell Clark owns and operates http://self-publishing-steps.com.
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Saturday, September 1, 2007

What Not To Do When Submitting Your Manuscript To A Publisher

by: Jordana Ryan


Once your manuscript is complete you are ready to begin your search for the publisher that will best meet your needs. Research your genre to find publishers who accept what you have written. Look at books that they have already published and determine where your story will fit in.

Once you have found a publisher who catches your eye, make sure that you take the time to carefully read their submission guidelines. You may have written the most wonderful story in the world, but if you do not follow the publishers specifications, you may find that your manuscript will lie untouched at the bottom of a pile of submissions from authors who did follow the rules.


Once you have read the guidelines, you are ready to work on preparing your submission. You might need to go back and fix your spacing and indentations to the specifications of whatever publisher you are submitting to. You need to now write a query letter that introduces you as an author, your novel and your level of experience in writing. This should include a brief biography and a list of publishing credits. In the query letter, let the publisher know why your story is different, who will be your target audience and how do you plan to market your novel.

The synopsis should be a 2-4 page summary of the story including the ending. It should be well thought out and follow your plot line from beginning to end. Often this is the first sample of writing that a publisher looks at. A publisher knows if it was thrown together at the last minute. You should take as much time and care with your synopsis as you would with any scene of your novel.

Having a plan of action should your novel get published is an important tool of preparation for you. Let your potential publisher know how you plan to get your name out there. Will you do book signings, contests, chats, online signings, book club readings or placement into independent bookstores. Do you have a website? Do you have any special groups that you know would be interested in this type of novel. This is called a promotional plan and some publisher require it. Whether it is required or not, this is a good tool to develop prior to submission.

There are also a number of things that you should not do when submitting a manuscript. First is to send a manuscript with no query letter or synopsis. Publishers like to get an idea of what the story is about before plunging into a novel.

Second, make sure that the guidelines are followed. If the publisher specifies that all submissions should be double spaced in times new roman font, saved as an RTF file. Do not send something that is single spaced in a gothic font saved as a PDF.

Third, do not tell the publisher how wonderful your work is, or how much you think he or she will enjoy it. Stick strictly to the facts.

Fourth, do not write the publisher over and over again asking if they have yet read your manuscript. Most publishers will list an average response time. Only after that time has passed should you contact the publisher for an update.

Finally, when your Manuscript, make sure that your document is appropriately labeled with your name, pen name, title of the book, word count and email address. When manuscripts are sent by email, your document is often saved in another location. This manuscript could quite possibly be passed to various staff within the company in order to find the line that best fits your title. If there is not identifying information on the Manuscript itself, a publisher can not respond to you.

Overall, when you are submitting your work, remember be professional, be kind, be respectful and be patient. The publisher is working hard to review works and put out the best quality pieces to our public. As an author, it is your job to follow some simple guidelines when submitting a manuscript in order to allow the process to go smoothly and your work to be accepted.


About The Author
Jordana Ryan is the author of the new romance novel, No Matter What (Amira Press). Learn more about writing romance at http://jordanaryan.tripod.com/
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Wednesday, May 9, 2007

Why Do We Publish?

Here is another tip from Michael about publishing your book. Let's see !

A major "character" in Mark Salzman's first autobiography is his father. Sometimes his father paints. But his father hates painting. He likes it when his painting is done. He likes having painted. But the act of painting itself is, in his opinion, a big pain in the backside.

Nobody reading this approaches writing like that, do they? I know I don't. Of all my experiences as an author, whacking those words down onto the paper is the best of the best. Always has been, always will be. Even though I cut most of them. I like creating.

I've quoted Hemingway before. Long periods of thinking, short periods of writing. These days, my thinking takes longer and my periods of writing are getting less frequent, but both still happen, and I still love creating something from nothing.

If it weren't for me, you would never read the words you're reading right now. Nobody else would ever write them. And they contain my thoughts. Through time and space, better than telepathy, you hear what I'm saying.

So, there's one reason to write, isn't it? The biggie, if you ask me. I write what I do because I can't NOT write it. I may be clarifying my thoughts in my own head. But, most certainly, I'm just so moved by those thoughts that I must put them on paper. They're in me and they have to get out, kinda like those critters in the ALIEN movies.

Is this the only reason to write? Because I want to zap my thoughts into your heads? I don't know. But let me change the question. Is this a reason to publish? Why not write your books and stick them in a filing cabinet like Sean Connery did in the film FINDING FORRESTER? Write it, express it, file it away. Why publish it?

(It's okay if you haven't seen this obscure little gem. I will explain all.)

In fact, there are writers who do exactly that. Some fear rejection or criticism. We hear about them whenever we pop into a writing workshop. But I don't think there are very many of them. I have trouble picturing someone who can spend months (years?) doing something as essentially egotistical as writing a novel, but who is fundamentally lacking in any sort of self-confidence. Naw, they're thinking posterity but lack the stones to admit it.

At times I've got an inferiority complex I wouldn't dream of whacking onto your shoulders, but it was absent when I wrote my books. During the act of writing itself, you think, "My words are better than your words." You do. You feel that you must record your thoughts because they're that much better than most. That's what writing is. So, I would say that by definition the author isn't ALWAYS plagued by self-doubt.

In FINDING FORRESTER, the Sean Connery character won the Pulitzer with his first book, saw that every reviewer misunderstood him, and decided they could all get stuffed. This is a movie, a work of fiction, but I understand the attitude. I once wrote a true story, where the main character was Michael LaRocca, only to have a critic slam the main character as "unbelievable." Apparently I don't act like real people.

I could never shove all my writing in a filing cabinet, unpub- lished, and tell the establishment to get stuffed. But yep, there are stupid people in the world, and some of them review books.

So, we've identified two groups who won't be seeking publication. Hopelessly insecure and hopelessly arrogant. But, like Aristotle, I prefer moderation. You still may be wondering why I seek publi- cation. So do I. Let my exploration of this question continue.

I've hit best-seller status for two different e-publishers with three different books. Minor thrills at the time, but there's no way I could call them enough of a reward for what I put into writing.

You're an author. You know what I'm talking about. We all but kill ourselves to make our books. And let's be blunt here. Unless you're going to throw Rowling/King/Clancy/Grisham money at me -- and you're NOT -- money isn't sufficient reason to publish.

Publishing isn't just a case of sending it to a publisher, signing a contract, and being done.

Next up is editing, which is a blast. Not at the time, perhaps. Any editor worth a damn will beat you over the head with every bad word choice you ever made. And you made hundreds! But at the end of that gauntlet, you know you are da bomb.

Seeing my cover art is almost always awesome. Yes, I did say "almost." One bad experience among eight. It happens. But if you've worked with a publisher, you know what I mean. You log onto the Internet one morning, not fully conscious, amazed that you poured that first cup of coffee without burning off your naughty bits. You pop open an email and see cover art that almost makes your head explode. You get this big rush, thinking, "Someone understands my writing!" What you don't realize, naive little author, is that some artists don't even read the books they do the art for. But still. The art rocks your world. Feel that. I always enjoy clicking those email attachments and seeing MY book covers.

Then comes marketing. Biggest pain in the... Well, let's just say it makes me want to not publish sometimes. So why publish?

I've entered the EPPIES three times, and been a finalist three times. The second time one of my books was an EPPIE finalist, I made some wisecrack in an author's egroup about how "finalist" is a synonym for "loser" and was raked over the coals.

Oops!

(Maybe I annoyed entrants who weren't finalists. I'd always wondered if they existed...)

So let's say I'm not publishing for money or awards. They sing a siren song to new authors which this jaded old bastard quit hearing long ago. I got all that out of my system in the previous millenium. So why do I still publish? What are my rewards? Let me mention a few.

A psychologist turned English teacher formed a women's reading group at the university where we once worked together in China. Her concept was women readers, women writers. But the first book the group ever discussed was my very own RISING FROM THE ASHES, which is about Mom. My only foray into "women's literature." I couldn't attend the reading group, since I'm a guy, but my wife was there. What I learned about my book is priceless, as is knowing what those young students discussed because of my writing. Issues of such depth that I'd be proud to inspire any student, in any country, in any language, to tackle them.

I used to work on North Carolina hog farms. I enjoyed the company of some damn fine people at every one of them. Hog farming is hard work. This isn't the backyard family farm, folks, this is 13 people with 98 boars, 3500 sows, and all the babies they can make. One of my toughest coworkers was a lesbian who could break Xena in half, and my one foray into writing horror gave her nightmares.

I don't consider myself a poet, and I believe most of the reading world agrees with me. But I have published 6 poems. There is one that a hog farm coworker insists will be read at his funeral. Don't ask me why he was planning his funeral during our lunch break because I have no idea. But, well, I guess I'm invited, in a manner of speaking.

Master Pizza, 30th Street, Tampa, Florida. A bunch of drunken Italian relatives reading one of my less-than-serious poems ALOUD between pitchers of beer. It was like a Joe Dolce moment.

I was working as a security guard in a particularly unpleasant place. This was 20 years ago, I think. A fellow guard read one of my short stories. It is, by far, the most allegorical thing I've ever written. I can't tell you how many times I've thought about throwing it out. But then, I remember Bob's words. "This is me. This is my life." Me too, old pal, and I don't care if you and I are the only two readers to have any idea what I'm talking about. {Scapegoat Bob!}

I've written some pretty heady volumes, but I've also written quite a few short works. I've heard from numerous students here in China that, "This is the first book in English I've ever finished reading." When I write, I certainly never set out to help anyone learn English. (Some of my editors may claim I never learned the language.) And, students will LIE to teachers. But I've decided that at least one was telling the truth.

When I left the US, I embarked on several journeys. Learning to live in China. Learning to love again. Taking another shot at the writer dream. And, eventually, teaching. After all that, I tried my hand at writing humor for the first time. Every time I hear my wife laugh at something I've written, I file it away as a reason to keep writing.

I've written one play in my life. I was young, and quite hooked on the album (pre-CD days) JESUS CHRIST SUPERSTAR. So, you guessed it, I tackled JC. I wrote something that nobody can read without having a powerful reaction. Readers love it or they hate it. I'm proud of that. And hey, it's only one act long. I have a short attention span.

I loaned Clint "Two Dawgs" Hill my very first book. My cousin. He took it to Durham (North Carolina) and loaned it to a bunch of hippie buddies. He asked for another, because the first one fell apart from overuse. That's why we publish. People all but fighting for the chance to read my words. And heck, the book wasn't even good yet. It's 20 years older now.

I mention all this for the jaded old bastards who have a few novels and bit of minor success under their belts. Nobody else is reading this anymore, are they?

So, maybe this is why we don't just stop when the book is written, stick it in a drawer, and uncork the champagne. Although I do hope you uncorked the champagne. This planet contains far too many people who "want to be authors" but who haven't written a book. Never have, never will. Meanwhile, you and I are sitting here knowing we had no choice. We had to write.

Why publish? Heck, why not?


About The Author

Michael LaRocca
Who Moved My Rice?
http://www.chinarice.org
You can't eat grits with chopsticks.
>>Read more...