Top 7 Essential "Hot-Selling Points" To Implement Before Writing Chapter One

Top 7 Essential "Hot-Selling Points" To Implement Before Writing Chapter One
by: Judy Cullins

Every part of your book can be a sales tool. When you include the below tips, you will have a roadmap to follow to keep your writing organized and compelling, and you'll sell more books than you ever dreamed of!

1. Write for your one preferred audience. Not everyone wants your book. Find out what audience wants/needs your book? What problems does your book solve for them? Create an audience profile and keep your audience's picture in front of you as you write. Ask yourself, is my topic narrow enough? The Chicken Soup For The Teenager, For The Prisoner, and other specific groups sold far more copies than the original Chicken Soup.

2. Write a sizzling book title and front cover. You have 4-10 seconds to hook your potential buyer. The cover itself sells more books than any other part. Bookstore buyers buy mainly by cover designs.Your title must compel your audience to buy. If you want an agent or publisher your title and subtitle are vital.

3. Write a thirty-second "tell and sell." You only have a few seconds to impress the media, the agent, the bookseller, the individual buyer. Include your title, a few benefits, and the audience. Include a few sound bites that grab attention. You may also want to compare your book to a successful one. "Passion at Any Age" is the "Artist's Way" for seniors.

4. Write your back cover before you write your book. This is the second most important sales tool your book has to offer. Here you put compelling ad copy, benefits, testimonials, and a small blurb about you, the author. If your potential buyer likes it, they will buy on the spot. If they want more information, they will look inside at the introduction and table of contents.

If you write an electronic book (eBook) you can apply this information to your Web site sales letter.

5. Write your book introduction. Include the problem your audience has, why you wrote the book, and its purpose. In a few paragraphs include more specific benefits, and how you will present it (format). Keep it under a page.

6. Create a table of contents. Each chapter should have a name, preferably a catchy one. If your reader can't understand the chapter title, then annotate it. Add some benefits or a sub title. In Passion at Any Age, the author put the word "passion" in each title. Which attracts you more? "Open Your Mind?" or "Attracting Passion?"

7. Reach out to opinion molders. After an initial contact of asking for feedback, resend them the same chapter and the table of contents of your book. Ask for a testimonial then. These influential contacts' testimonials will make your back cover an important sales tool.

Designing every part of your book to be a sales tool and a beacon to writing a focused, compelling, understandable, and enjoyable book is a must, before you write a single word.

About The Author

Judy Cullins: 20-year author, speaker, book coach
Helps entrepreneurs manifest their book and web dreams
eBk: "Ten Non-techie Ways to Market Your Book Online"
http://www.bookcoaching.com
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judy@bookcoaching.com
Ph:619/466/0622 >>Read more...

Could Your Book Idea Be the Next Best Seller?

Could Your Book Idea Be the Next Best Seller?
by: Dawn Josephson

Everyone has a unique story to tell. From explaining business processes to revealing our personal history, we all have a natural desire to share our experiences with the world. As a result, bookstore shelves are packed with numerous titles that promise to entertain, enlighten, and educate readers.

Perhaps, then, the old saying that “everyone has at least one book in them” is true. If so, how do you know whether your current idea really is book worthy or if it needs some fine-tuning to have maximum marketability?

Before you put pen to paper (or fingers to keyboard), put your book idea to the test. Use the following questions as a way to hone your idea’s development and create a manuscript destined for the best-seller list.

* Can you state your book’s purpose in 10 words or less?

Many new authors face the challenge of wanting to give too much information at once. Instead of focusing on one specific idea, they try to wrap multiple concepts into one book. This approach not only makes it difficult to organize your book, but it also overwhelms your readers.

With any good book, you can state the book’s specific purpose in 10 words or less. Realize that your purpose is not the same as your theme or plot. The book’s purpose is what you specifically want the reader to do or think as a result of reading your book. Now, a statement such as “to live a better life” or “to run a better business” is not specific. A purpose is not a generalization. It’s a specific action that you motivate the reader to embark upon.

For example, if you’re writing a business book, your purpose should be to help your readers improve one specific business function, such as its marketing efforts, its customer service, its project management, etc. Your purpose should not be “to teach business executives how to create better marketing materials, deliver improved customer service, establish long-term customer relations, increase employee retention, and locate the best new talent.” That’s simply too much for one book to cover. Keep your purpose specific so you can deliver targeted and useful information.

* Does your book have a specific audience?

While you certainly want a large audience to market your book to, you also want an audience that’s targeted to your topic. Simply stating that your audience is “business people” or “women” or “the general public” is not a targeted audience. Why? Not all business people have the same concerns, not all women are interested in the same topics, and not everyone in the general public will be able to identify with your ideas.

When you narrow your audience to include those with a specific tie to your theme or who fit a certain demographic, you gain a marketing edge that can position your book more effectively. So instead of stating that your audience is “business people,” perhaps you can narrow it down to “company owners,” “middle management,” or “entrepreneurs.” Rather than target the broad category of “women,” you’d have better sales by focusing on “women over age 50,” “working moms,” or “single women under age 35.” All these categories consist of a large number of people, yet they are narrow enough so you can streamline your message.

* Are you saying something new?

If you want people to invest the time and money to read your book, you have to tell them something new. Too many authors attempt to reword or rehash old ideas that others have stated over and over. While you should use other people’s works to substantiate claims or add credibility to your message, make sure your central idea is fresh and unique.

How can you make sure your approach is new? Incorporate the results of a survey you personally conducted. Include case studies from your own business or life. Interview people who can contribute facts and information. Add elements of yourself to punctuate your message. This is your book, so tell your story or stance on an issue.

Many authors are afraid to state a new opinion on a topic that others have covered. They think they may turn people off or offend. Remember that people like controversy, so if your book can stir things up and make people think twice about something, you’ll have a greater chance of creating a buzz about your book.

* Are your writing skills up to par?

You could have the best idea in the world, but if your text is filled with errors, is poorly organized, or is difficult to understand, no one will want to read it. Before you write too much of your book, brush up on your writing skills by attending a writing class, studying a writing guide, or hiring a writing coach to help you correct your writing challenges. Also, educate yourself on what writing style appeals to your audience, and then strive to imitate that style. Gear your writing to your intended audience as much as possible.

If you’re unsure whether your writing skills make the grade, consult with a professional editor or ghostwriter who can rework your writing and bring it up to publishing standards. Don’t let poor writing skills ruin your best-selling idea.

Start Writing Now

Writing a book is no small undertaking. When you can answer “yes” to each of the above questions, you’ll be on your way to transforming your idea into a publishable piece of work. Take the time to nurture and develop your idea before you start writing so you can be sure to create the best book possible. A little pre-planning and foresight is all it takes to give your book the most market appeal.

About The Author

Dawn Josephson is president and founder of Cameo Publications, an editorial and publishing services firm based in Hilton Head Island, SC. She is also the author of Putting It On Paper: The Ground Rules for Creating Promotional Pieces that Sell Books. For more information, please visit www.CameoPublications.com.
editor@cameopublications.com >>Read more...

A Writer's Inner Battle

A Writer's Inner Battle
by: Grace V. Planas

There is a psychological nuisance so powerful that can deflate the drive, self-esteem, and human spirit of many aspiring Writers of any age. These Writers are faced with an obstacle that make them stop, think twice and question their right to be a part of a respected community. This even leads them to doubt their ambition of pursuing their literary or journalistic calling.

It is that inner voice echoing: “Huh! Who do you think you are, a J. K. Rowling in the making?” or “Oh my God, stop pretending you have a literary mind!” and more similar lines of thinking. Some may call it a fiend while others may describe it as the self-defeating aspect of a person.

If you have been afflicted as I have been, do not worry, the voice speaks only in behalf of detractors, real or imagined. It is not the embodiment of the authentic gift of creativity you and I were born with.

When you know you have a great idea brewing in your head that you could almost see it completed in your mind, strike the keys; When the voice blows its cacophony horn, resist the urge to stop.

Mind and Behavior

How your thinking becomes your staunch enemy at times has reasons of its own.

While confidence takes a respite, this occupational hazard of qualm attacks during your journey as a blossoming writer haunts even the best of Writers.

“I have written practically nothing yet, and now again the time is getting short. There is nothing done. I am no nearer my achievement than I was two months ago, and I keep half doubting my will to perform anything. Each time I make a move my demon says at almost the same moment:” Oh, yes, we’ve heard that before!” Katherine Mansfield (1888-1923), British short story Writer.

Just as how old manipulative thinking habits have repeatedly, slowly, and unconsciously crept into your subconscious, so shall you replace them with new ones consciously.

“Whatever action we take is first of all determined by our thoughts, so if we change our thoughts, we can change the way we behave.” Cherith Powell and Greg Forde

Decision is your first step. Redeem your faith in your ability to write by making up your mind of wanting to do so. Ignore unwanted mental murmurs right away. Refuse to dwell on them.

“Anytime you can be aware of and witness your own thoughts, instead of becoming lost or absorbed in them, you’re in a position to grow from your experience rather than being immobilized by it,” Richard Carlson, Ph.D., famous author and Expert on happiness and stress.

Act on this decision by writing always until the habit has been embedded in your system. Stick to it. The discipline will condition your mind to an ‘I can’ attitude and will provide you with proofs of your writing skill, slowly but surely.

Search for the inner voice responsible for getting you on board this vessel of courage to have ever wanted to write or written a few pieces in the first place. Relive it. Delight in it.

However, more than positive self-talk, you will need something tangible to corroborate your long buried positive belief. Produce the written piece. It will bear out the reality of your skill as a writer and will sustain the writer’s spirit running in your vein.

“We are what we repeatedly do. Excellence, then, is not an act, but a habit.” Aristotle.

In addition, submitting your work often and getting published even in small publications (print or online) immerse you more in the world of writing and defines further what you really want, what you can achieve and what you will ultimately become. It validates you further as a writer in your eyes and in the eyes of others.

A published work further nullifies that damaging inner voice and even the real detractors (in contrast to professional, constructive and objective Literary Critics) existing beyond your writing comfort zone.

“Do you want to know who you are? Don’t ask Act. Action will delineate and define you. You will find out from your actions.” Witold Gombrowicz (1904-1969), Polish Novelist, Playwright, Essayist.

Beating the Beast Within

Make it a habit to study the lives of people who started out with wobbling knees in careers totally different from the degree they have earned in college, dreaming dreams that no one thought they could reach. Count the number of times they were told they were misfits but went on to succeed in fields seemingly incompatible to their personality and intellect.

Read Writers’ biographies and unearth their struggles, look around you and be inspired. Shift your focus from the mockery of your thoughts to real quiet people who never bragged but wrote nonetheless with profundity.

As a late blooming writer myself I employ these pointers. In my own pace, I have learned to fight back. The automatic reaction casts out the ugly feeling of inefficiency and helps me to proceed.

It may not guarantee a life free of backslidings to negative self-talks but these mental approaches serve as buffers that strengthen the mental defenses overtime until the bad voices are subdued.

The advice of other writers that says write, write, and write is a gold mine. It sharpens and stimulates your writing mind. Best of all it brings you closer to your vision and away from your psychological beasts.

So unless you do exactly the opposite of what your demon says you cannot do, your inner battle will not be silenced.

Pursue your dream. Write!

©2003

Sources: The Writer’s Life as edited by Carol Edgarian and Tom Jenks
Shortcut Through Therapy by Richard Carlson Ph.D.
Self Hypnosis by Cherith Powell and Greg Forde

About The Author

Grace V. Planas, Filipino-Chinese residing in the Philippines, is a Homemaker and part-time Writer. She holds a degree in Accounting and has completed correspondence courses on Freelance Journalism and Adult Psychology. Formerly a Contributing Writer for Working Woman Magazine - Philippines, she writes self-help/Psychology, inspirational, and personal essay pieces. She also writes poems, short stories/flash fictions. Most of her works have been published in various Websites like, The Writers’ Life, AbsoluteWrite-The Debate Desk, ArticleCity.com and other online Writing sites. Her published magazine articles are posted at: www.geocities.com/my_hearts_haven. >>Read more...

How to Create Incredible Characters Easily

It seems that creating a mysterious characters is a very hard work. Listen to Cathy said about it!

How to Create Incredible Characters Easily
by: Caterina Christakos

Creating incredible characters can be easy if you know of a few simple rules:

1. Each character should have his own voice. If your character is from Brooklyn, give him brooklyn accent and mannerisms.

2. Before you write, decide on his or her background and outline it thoroughly. If she is supposed to be from a high profile Georgia family, know what her parents do for a living. Is she trying to live up to their standards or does she move to California in rebellion? Why?

3. Know your character's motivations. If he is a seriel killer, what about his upbringing or his mind created him into the pathological criminal that he is.

The lesson is know your characters. Know what makes them tick. Know what drives them wild and what drives them crazy. Know them as well as you know yourself otherwise your audience never will.

By creating a thorough outline on each characters before you begin writing, the decisions are made for you. You will know your characters well enough to know what they would and wouldn't say and how they would say it. More importantly, your readers will believe in them and in you.

About The Author

Caterina Christakos is the author of How to Write a Children's Book in 30 Days or Less. For more writing tips go to: http://www.howtowriteachildrensbook.com >>Read more...